The EU is banning unsubstantiated environmental claims. Kevvo scans your communications and flags claims you must substantiate — or remove.
Paste your marketing copy. The tool flags terms that are not permitted without evidence under the EU Green Claims Directive.
Secure early access to Green Claims Scanner and download our compliance checklist.
The consequences of non-compliance with EU Green Claims Directive.
Violations of the rules on environmental claims carry sanctions of at least 4% of annual turnover.
Unsubstantiated green advertising is anti-competitive and is routinely challenged by associations and competitors.
Publicly debunked greenwashing causes lasting damage to brand trust.
Upload your relevant documents or details — processed securely and in line with the GDPR.
Kevvo checks your data against EU Green Claims Directive and automatically identifies all relevant requirements.
You receive the finished, audit-proof document or evidence — ready to submit.
It bans generic, unsubstantiated environmental claims such as "eco-friendly" or "climate neutral" when no recognized evidence base exists.